Girls just want to have fun

Denim with a soul

Don't be like the rest of them darling

"Simplicity is the keynote of all true elegance." This legendary sentence was pronounced by the unique Gabrielle Coco Chanel - a woman who dared to change the rules and be faithful to her style despite criticism and lack of women's rights at that time. Coco Chanel today inspires not only, many fashion experts, but also women around the world.

She was born back in 1883 in a small French town of Saumur. Her father abandoned the family and left them to the care of the orphanage. In the orphanage with the help of nuns, she learns how to sew and design. Before she got interested in fashion she was a cabaret singer and this is how she got her nickname, Coco. Her design career began by creating a hats which led to the opening of the first store with her name and creating a brand that lives after her death.

WHY DO WE LOVE HER?

From a little black dress that has the same power today as it had 92 years ago, to the stripes and tan, Chanel made great changes and created fashion items, that would, seem to be eternal.

WOMEN'S COSTUME

Everyone can agree that today a women's costume is extremely popular. Chanel's idea of costume was stolen from men, because she wanted to design something that would represent a businesswoman of that era.

INFLUENCE ON WOMEN

She always fought for women's rights and gender equality. With her influence she encouraged women to feel comfortable in their clothes and released them from wearing uncomfortable clothing such as corsets.

WOMEN'S PANTS

Chanel lived in a time when women were not allowed to dress like men, specifically they were not allowed to wear pants, but she decided to change that too, so she has facilitated everyday activities for all women.

JEWELRY

She felt that every outfit combination had to be completed with jewelery, to perfect the overall appearance. She was rarely seen without jewelery, so she decided to make it from pearls and strings.

LITTLE BLACK DRESS

A little black dress is a unique classic of every closet. In the 1920s, black was worn only on funeral , but Chanel wanted to create a dress that would appeal to everyone and that would be wearable for all occasions. So she designed a little black dress and made it a timeless fashion star.

STRIPES

Today we wear stripes in all colors and directions, thanks to Chanel. Watching the fishermen on the city riviera she came up with the idea that stripes would look great on women, so she created a simple striped t-shirt, which she later passed on pants, shoes, etc.

TAN

Everyone are looking forward to summer, so they could have shiny, Sun colored skin. Tan became popular in the 1920s, at the time when a pale skin was a sign of elitism and luxury, but Chanel, quite accidentally, changed that too. She fell asleep on the beach in Cannes, so she got tanned. When she returned to Paris, everyone wanted to have a ten like hers. That's the way how tan became trend which lasts for almost a century.

If there wasn't for her, fashion today would have less sense. In fashion world, she brought in many changes on which we are endlessly grateful for. Despite her tough childhood, she has succeeded in achieving her goals and becoming one of the most significant fashion designers of the twentieth century.

„Jednostavnost je ključ elegancije.“ Ovu legendarnu rečenicu izgovorila je jedinstvena Gabrielle Coco Chanel - žena koja se usudila mijenjati pravila i biti vjerna svome stilu usprkos kritikama i manjku ženskih prava toga doba.Coco Chanel danas inspirira ne samo mnoge modne stručnjake, nego i žene diljem svijeta.

Rođena je davne 1883. godine u malom francuskom gradiću Saumuru. Otac ubrzo napušta obitelj te ih prepušta na skrb sirotištu. U sirotištu, uz pomoć časnih sestara, uči šivati i vesti. Prije nego se počela zanimati za modu, bila je cabaret pjevačica, te je tako dobila nadimak Coco. Svoju dizajnersku karijeru započela je kreiranjem šešira što je dovelo do otvaranja prve trgovine s njezinim imenom i stvaranja brenda koji živi i nakon njezine smrti.

ZAŠTO JE VOLIMO?

Od male crne haljine, koja ima jednaku moć danas kao što je imala i prije 92 godine, do prugica i preplanulog tena, Chanel je napravila velike promjene i stvorila modne predmete koji će, čini se, ostati vječni.

ŽENSKI KOSTIM

Svi se mogu složiti da je ženski kostim i danas izuzetno popularan, a Chanel je ideju za kostim ukrala od muškaraca jer je htjela dizajnirati nešto što će predstavljati poslovnu ženu toga doba. I u tome je itekako uspjela.

UTJECAJ NA ŽENE

Uvijek se borila za prava žena i ravnopravnost spolova. Svojim utjecajem potaknula je žene da se osjećaju udobno u onome što nose te ih oslobodila od nošenja neudobne odjeće poput korzeta.

ŽENSKE HLAČE

Chanel je živjela u vremenu kada se žene nisu smjele odijevati poput muškaraca, točnije nisu smjele nositi hlače, no ona je i to odlučila promijeniti te time svim ženama olakšala svakodnevne aktivnosti.

NAKIT

Smatrala je da se svaka odjevna kombinacija mora upotpuniti nakitom, kako bi se usavršio cjelokupan izgled. Rijetko ju se moglo vidjeti bez nakita, koji je i sama počela izrađivati od perlica i žica.

MALA CRNA HALJINA

Mala crna haljina jedinstveni je klasik svakog ormara. 1920-ih crna boja nosila se samo na sahranama, no Chanel je željela kreirati haljinu koja će se svidjeti svima i koja će biti nosiva u svim prigodama. Tako je dizajnirala malu crnu haljinu i od nje napravila bezvremensku modnu zvijezdu.

PRUGICE

Danas prugice nosimo u svim bojama i smjerovima, upravo zahvaljujući Chanel. Coco je promatrajući ribare na gradskoj rivijeri došla na ideju da bi prugice odlično izgledale na ženama i tako je kreirala jednostavnu majicu na pruge, koje je kasnije prenijela na hlače, cipele, itd.

PREPLANULI TEN

Svi se vesele ljetu kako bi im koža bila blistava i obojena Suncem. Preplanuli ten postao je popularan 1920-ih, u vrijeme kada je blijeda put bila pokazateljem elitizma i luksuza, no Chanel je, sasvim slučajno, i to promijenila. Zaspavši na plaži u Cannesu, potamnjela je te kada se vratila u Pariz, svi su željeli imati ten put poput njezina. Tako je nastao trend preplanulog tena koji traje već gotovo cijelo stoljeće.

Da nije bilo nje, moda bi danas imala manje smisla. Svojom pojavom u modni svijet unijela je mnoge promijene na kojima smo joj beskrajno zahvalni. Usprkos teškom djetinjstvu, uspijela je ostvariti svoje ciljeve i postati jednom od najznačajnijih osoba modnog dizajna 20.stoljeća.